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The digital retail space is a competitive environment. Xscape4u will launch various retail drives for the local market, including accommodation, holidays, bespoke travel opportunities and experiences.

Our new technology allows for a seamless end-to-end solution that will not only enhance the consumer experience, but present our suppliers with a greatly improved platform to distribute product than they have ever experienced before.

Through our extensive experience we are set to become a market leader in the digital retail space in a short time. The concept behind the Xscape4u brand is aimed at a local market, but through established global partnerships we will be growing some brands into new countries in the early part of 2021.

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Meet the CEO – Samantha Mitchell


  • 28 years tourism industry experience
  • Past – Head of mtbeds at Comair
  • Industry experience – Tiffendell, Shearwater, Kulula and Vitality
  • 20 years at mtbeds
  • Well connected, strong management and leadership skills